While Rihanna's 'S&M' is starting to climb to the Top 10 on the iTunes chart, the 'Good Girl Gone Bad' pop star just released the commercial for her new fragrance 'Reb'l Fleur' which will add more publicity for her.
Reb'l Fleur was described as an almost bipolar with its juxtaposition of garisher notes on a harder-to-detect discreet aroma of classicism by The Scented Salamander, a fragrance blog.
“The first part may well send you the message that if you don’t identify with a girly, flaming red singer, then there isn’t much left for you to smell. But if you persist, then there is an anchoring of the scent which is extremely classic, light, restrained, ladylike and soft.”The commercial features Rihanna in a peach dress then lounges in an oversized flower. She then glides around a lush topiary where she suddenly transformed into a Rihanna with a black dress after she steps through a mirror. A dark stranger embraces her then reveals the perfume which starts at $49 for 1.7 ounces and $59 for 3.4 ounces.
This campaign is budgeted at $4 to $5 million and is the biggest launch for the company that is producing the fragrance.